Language & Culture: Symposium 6
Released: April 10, 9:15
John Overton, Director (University of Chicago)
Douglas J. Glick, Project Leader (Hamilton College)
Strategically Deployable Shifters In College Marketing, or
just what do they mean by "skills" and "leadership" and
"multiculturalism"?*
Bonnie Urciuoli
Hamilton College
Anthropology Department
Clinton NY 13323
burciuol@hamilton.edu
College recruiting discourses refer to desirable qualities in
students or categories of students in terms of skills,
leadership and multiculturalism. The denotata
of such terms have institutional and market-specific resonances.
Their value lies in their strategic deployment in positioning
the institution with respect to the market of both students and
potential employers.
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